Move to Cure launches its new logo, a little explanation…
Our practice represents progress, innovation and everlasting commitment to achieve the maximum attainable. Our customers bring a great spirit in our practice every day, they drive our team to the limit.
Why a new logo was launched?
Lieven Maesschalck: The previous logo was a bit out-dated and stood no longer for the values of Move to Cure. By the muscle shape in the logo, the focus was especially on the curative. While injury prevention is our real core business.
What do we recognize in the logo?
Lieven Maesschalck: We showed the new logo to different people. They recognized among others, the heart, the lungs, the shoulder blades, a heartbeat and yes, even love. We certainly want stand for love…
A number of elements were essential for the creation of a new logo: energy, movement, balance, life, space, transparent and easily recognizable. I think we pretty much succeeded.
How did you come to this result?
Lieven Maesschalck: Based on the elements that we wanted, together with our sports marketing agency Sports Ad-X we gave Dirk Bah (art director) a briefing. Unitedly we came to the concept. Dirk could start sketching.